A woman with shoulder-length curly hair and tattoos on her arms, wearing a strapless dark pinstripe dress, standing in a living room with a wooden table, a sofa with patterned cushions, and artwork on the wall.

Meet Julie

Creative director, brand strategist, mentor and big-picture thinker.

I'm Julie, the founder of Julie Cooper Creative.

For 15+ years, I've worked across media, branding, creative direction, social media and business, helping brands find their voice, elevate their presence and bring their ideas to life.

I've worked across television, PR, radio and digital, and was part of the early influencer industry in New Zealand, working with creators and global brands on campaigns and activations.

Today, I bring all of that experience together through JCC.

Strategy, creativity, intuition and a little bit of magic.

I love seeing the bigger picture, finding what makes a business unique and turning an idea into something people can see, feel and connect with.

My approach is strategic, creative and intuitive. I believe the best brands aren't forced into a formula. They're built around what's already there.

Group of women gathered by an outdoor pool with trees and green foliage in the background in daytime.

Credentials

I have a Bachelor of Communications, and a Post Graduate Certificate in Masters of Business Administration. I'm also a qualified Reiki Master practitioner and have completed training in cultural languages and practices.

Experience & Qualifications

  • 15+ years across television, PR, radio and media

  • Early leader in New Zealand's social media influencer industry

  • International experience across global brand activations and influencer campaigns

  • Post Graduate Certificate in Business Administration

  • Bachelor of Communications, Auckland University of Technology

  • Photography, Distinction, Auckland University of Technology

  • Master of Legal Studies paper, Distinction, University of Auckland, focusing on prison reform and community impact

Holistic Approach

  • Certified Reiki Master, including Usui Level 1 & 2

  • Vagahau Niue Language Certificate

  • Te Reo Māori, Level 1, Unitec

What I believe

Your brand should feel like you.

It should be clear, considered and connected to where you're going.

And sometimes, the next level isn't about doing more.

It's about getting clear on what matters.

That's where I come in.

Beyond JCC

I'm inspired by travel, photography, beautiful spaces, culture, storytelling and good conversations.

I love working with people who are building something meaningful and aren't afraid to do things their own way.

And I believe a successful business should support the life you actually want to live.

Ready for what's next?

Let's talk →

With love,

Julie x

Let's Get Started →
A woman in a strapless pinstripe dress with a high slit standing next to a pool table in a decorated room with a painting and ornate flooring.
 

TESTIMONIALS

★★★★★

I had the pleasure of working with Julie for my clinical psychology branding, and I must say she is nothing short of exceptional. Julie not only grasped the essence of what I wanted but also translated my intricate thoughts into concise and relatable content that resonated with my target audience. Her insight extended beyond my initial vision, addressing aspects I hadn't even realized needed attention. Julie's kindness, patience, and utmost professionalism made the entire process a seamless and enjoyable experience. I highly recommend Julie for her outstanding work and collaborative approach in bringing my professional identity to life.

— DR DOMINIKA LUDVIK, LUDVIK PSYCHOLOGY, AUSTRALIA

★★★★★

Julie’s approach to branding and mentorship is different to anything else out there. It takes your branding journey to the next level and sets you up for success. It’s about more than just the aesthetics of branding. For me, it was a personal transformation that allowed me to truly embody the essence of my brand which was life changing. 

Starting my own business in the healing world made me feel extremely vulnerable and exposed. It was ME that I had to put out there and that was a big part of the journey I had to go on and get comfortable with. 

I came to Julie full of self-doubt and lacking confidence in myself to achieve my goals and vision.  Julie was there for me from Day 1 offering me encouragement, support and guidance.  She was my Number 1 cheerleader/hype girl!! I loved this and it was exactly what I needed to help me find the courage and self-belief to pursue my dream and bring my vision to life. She encouraged me when I needed it and challenged me gently when required. I felt like we were a team and a brilliant one at that!! 

Julie has a beautiful nurturing energy. She is authentic and really connects with you on a spiritual level to understand your dreams and desires so that she can help you bring them to life.  Given the healing and energetic space I was looking to pursue, she was the perfect choice for me and I couldn’t recommend her more highly.   

Starting your own business can be a lonely and vulnerable path to tread.  Having the support of Julie was instrumental in my success. 

— KELLY WALKER, AUSTRALIA

 
A woman with wavy shoulder-length hair, wearing a strapless, fitted, pinstriped black dress, leaning on a wooden pool table in a room with framed artwork, a vintage-style chair, and patterned carpet.

Julie currently lives and works in Gold Coast, Australia

Studio is based in: Coolangatta, QLD

Online & in-person branding & mentoring packages available.

International clients from: Australia (Tasmania, Cairns, Sydney), New Zealand (Auckland), USA and France.

Let's Work Together →